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23 Best Tulum Instagram Spots - A Photo Guide
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Tulum is any photographer and content creator’s dream, as there are so many unique places there that offer endless aesthetic opportunities! If you’re looking for some of the best Tulum Instagram spots (both the super popular ones that everyone loves but also some new spots that are still relatively unknown), I’m here to help!

I spent two entire weeks in Tulum, during which I explored everything that this incredible vacation destination has to offer: the beaches, the beach clubs, restaurants, streets, the swings, hotels, statues and everything in-between.

Located only 1h30’ from Cancun Airport, Tulum is not only heaven for Instagrammers, but also an excellent travel destination for everyone looking for complete relaxation, turquoise water, world-class restaurants, hotels and fun nightclubs as well. 

The awesome thing about Tulum is that most hotels and restaurant owners really ‘understood the assignment’ and put together Instagrammable corners at the entrance of their premises or have created a modern, chic, bohemian decor that attracts tourists inside. And they’ve done a beautiful job too, as you’ll find photo ops everywhere you look!

TIP: Important tip right before we start: if you’d like to visit most of these Tulum photo spots, make sure to make a list, make a schedule and plan your photo itinerary beforehand. Some of the places I’m recommending below require a short drive away from Tulum, so it’s easy to miss them completely if you don’t plan ahead!

Okay, now let’s dive right into it! By the way, I’ve visited all the places I’m recommending below and I can assure you they’re worth your time:

23 Instagrammable places in Tulum and how to find them

1 - Ven a la Luz Tulum statue

Ven a la Luz Tulum statue
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Ven a la Luz statue has quickly become one of the most iconic spots in Tulum – in fact, did you really visit Tulum if you don’t have a picture in front of it?! I don’t think so! 😉 If you’ve been researching the subject for a while, I’m absolutely convinced you’ve already seen pictures of this statue of a woman showing the “entrance” to her heart, full of greenery.

The statue is 10m tall and it’s made of a mix of wood, steel, rope and plants; it was created to depict the union between people and nature – and it’s soooo pretty!

WHEN TO VISIT: Because this is SUCH a popular place, it is recommended to visit as early as possible, right after sunrise, preferably from 7 to 8 AM.

PRICE: Access to Ahau Tulum Sculpture Park is 60 MXN / 3 US$

ADDRESS: Carr. Tulum a Boca Paila Km. 7.5 Zona Costera. Find it on Google Maps here.

NOTE: The statue was located at the entrance of Ahau Hotel on Tulum Beach before, an information mentioned in most blog posts out there. But recently it has been moved inside the hotel’s garden, to the newly opened (in Oct 2021) Ahau Tulum Sculpture Park. This also means they now charge a fee for photos (entrance fee is 60 MXN / 3 US$).

2 - Raw Love Cafe & Ahau Tulum

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Raw Love Cafe at Ahau Tulum
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Speaking of Ahau Hotel, why not mention that the premises of this luxury, eco-friendly boutique hotel are a real Instagram attraction by themselves? Everything looks gorgeous there, and it’s also the place where another extremely popular Insta-spot in Tulum is located: Raw Love Cafe

Raw Love is probably the best raw vegan cafe in the entirety of Tulum, serving delicious smoothie bowls, raw dishes and desserts, as well as vegan ice cream. There are, in fact, two locations for this cafe: one right on the beach at Ahau Hotel (the original) and another one in Tulum Town, but the one on the beach is more Instagram-worthy. If you visit, make sure to take a photo in the colourful hammocks and to try the food as well, you won’t be disappointed! 

WHEN TO VISIT: I recommend visiting the cafe close to their opening time at 9 AM to beat the crowds

PRICE: It’s free to enter the premises but I’d recommend buying something from the cafe

ADDRESS: Tulum Beach, 77500 Tulum. Find it on Google Maps here.

3 - Follow that Dream Sign

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tulum follow that dream sign
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Probably equally popular to the Ven a la Luz statue, this pretty little “Follow That Dream” sign makes an appearance in everyone’s pictures from Tulum. Seriously now, I think I can safely say that it’s one of the most photographed signs in the entire world!

Although really famous and located directly on Tulum Beach Road, the sign doesn’t have its own location on Google Maps, but here’s how to find it: add  Sueños Tulum Hotel or Lolita Lolita Boutique as your destination. The sign is right across the street.

WHEN TO VISIT: As early as you can, as there’s usually a line in front of the sign

PRICE: Taking a photo here is free!

ADDRESS: Lolita Lolita Boutique, Carr. Tulum-Boca Paila km 8.5, Tulum Beach, Zona Hotelera. Find it on Google Maps here.

TIP #1: Although not as popular (luckily for us, though!), there’s also a “Here is the dream” sign located outside of Santo Mercado Tulum, 400 metres away. There’s also a nice sculpture on the roof of the mercato (it’s actually a restaurant + grocery store) that offers a bonus photo op.

TIP #2: If you want THE perfect, tropical Tulum photo with this sign, you can rent a bike from Alaya Tulum Hotel nearby and use it in the picture. Their bikes are turquoise and it’s a pretty popular photo set-up. A bike costs 15 US$ per 24 hours and you’ll have to leave your ID as a deposit.

4 - Selina Tulum

Selina Tulum hotel
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You’ll find lots of incredible hotel entrances in this article, and such is the case with Selina Tulum too. In fact, I think these entrances are literally some of the most impressive places in Tulum to take unique pictures, I was obsessed with the opportunities! But let’s talk about the first one, at Selina Hotel.

Selina is a beachfront hotel and hostel that also has a beach club. The entrance here, as you can see in my pictures, is basically a huge archway made of wood, with sun beams everywhere. It resembles the shape of the sun and, with the right light peeking in, you’ll snap some magical pictures!

WHEN TO VISIT: This photo spot is not as popular as the ones above, so I’d say it’s safe to visit any time of the day without waiting in line

PRICE: Free, the entrance to Selina is open to the public. If you want to spend some time at the beach club, the minimum spend is 800 MXN / 40 US$

ADDRESS: Carr. Tulum-Boca Paila Km. 7.5, Tulum Beach, Zona Hotelera. Find it on Google Maps here.

5 - Matcha Mama

Matcha Mama in Tulum
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Matcha Mama Tulum cafe
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Ah, here’s another one of those iconic Instagram spots in Tulum that everyone loves! Matcha Mama is a cute hut that serves drinks and some of the best acai bowls around, as well as everything matcha-related. Besides the delicious food, what makes this place so special is the fact that they have wooden swings instead of chairs, as well as a cute menu sign outside, a pink flamingo wall, plus a “I love Tulum so Matcha” sign written on a surfboard too. Jungle vibes included as well!

Although there are different Matcha Mama locations all around Tulum, the most popular one (and the one I recommend visiting too) is at Tulum Beach, close to I Scream Bar (further down on this list).

WHEN TO VISIT: Needless to say that Matcha Mama on the beach is extremely popular and there are customers there at any given time of the day. I recommend going 10-15 minutes before their opening time, which is 8 AM, in order to beat the crowds

PRICE: Free entrance, but because it’s a cafe, I recommend buying something from their menu – everything is delicious at Matcha Mama, I promise! If you’re not hungry, you can order at least a coffee to go or some water, just for good manners

ADDRESS: Carretera Tulum-Punta Allen, Tulum. Find it on Google Maps here.

6 - Sunrise Beach / Playa Mirador

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Playa Mirador Tulum
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If you’re an early bird, watching the sunrise in Tulum is definitely something to do. And even if you’re not, visiting Sunrise Beach for stunning photos is definitely recommended! 

Sunrise Beach is located in the Zona Hotelera area and one of the best parts about it is that it’s a public beach, which means you won’t have to pay any hotel entrance! The beach has quite a varied landscape, with rocky parts in the northern end and gorgeous milky sand in the southern end, offering lots of photo ops!

Two other unmissable spots there are the “Stay present” and “Embrace the Mystery” yellow signs, located on opposing sides of the beach. They make for great Instagram shots!

WHEN TO VISIT: at sunrise for the best light and colourful sky

PRICE: free

ADDRESS: Camino Boca Pila, Javier Rojo Gómez. Find it on Google Maps here.

RELATED READ: Where to Stay in Tulum, Mexico – Downtown vs Hotel Zone

7 - Holistika

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Holistika Tulum Mexico
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If you’re looking for some not-that-popular Instagram spots in Tulum, Holistika is an excellent candidate: it’s a gorgeous boutique hotel in La Veleta neighbourhood in Tulum Pueblo / Tulum city center and it’s literally full of beautiful photo spots everywhere you look!

If you want to linger around for more, they also have a really good restaurant, a wellness centre and a shop as well. Plus the Holistika Art Walk, which is something really special and I’ll be telling you all about below!

WHEN TO VISIT: any time of the day

PRICE: It’s free to walk around the property even if you’re not a guest

ADDRESS: Av 10 Sur Lote 4, Manzana 902, Zona 11. Find it on Google Maps here.

8 - Holistika - Art Walk

Holistika Art Walk
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Holistika Art Walk
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If you decide to take a walk around Hotel Holistika, you simply can’t miss their Art Walk! Holistika Art Walk is located in the jungle, within the premises of the hotel and it’s basically a route full of amazing artwork, mural paintings and sculptures, each more impressive than the other. A magical experience!

WHEN TO VISIT: any time of the day

PRICE: no entry fee

ADDRESS: Av 10 Sur Lote 4, Manzana 902, Zona 11. Find it on Google Maps here.

RELATED READ: Free Things to Do in Tulum, Mexico

9 - Coco Tulum

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© Coco Tulum
Coco Tulum
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© Coco Tulum

Coco Tulum is one of the most popular beach clubs on Tulum Beach! Except for the delicious drinks and relaxed vibe, one of the most important features of this place that attracts tourists like crazy is their white swings, located right on the beach, with the gorgeous turquoise water as a background. 

WHEN TO VISIT: Being so popular, Coco Tulum gets crowded really fast. If you’re set on taking a few photos in the swings, I recommend arriving right when they open, at 10 AM.

PRICE: No entrance fee, but there’s a minimum spending fee of 25 US$ during the week and 50 US$ during weekends. If you have a room booked at Coco Tulum Hotel, you don’t have a spending limit.

ADDRESS: km 7.5, Carr. Tulum-Boca Paila, Tulum Beach. Find it on Google Maps here.

10 - Cinco Glamping

Cinco Tulum Instagram Spots
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Cinco Tulum Beach
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Cinco Glamping is another accommodation-and-beach-club combo located on the North Beach with Instagrammable vibes. Depending on your plans, you can either relax at their beach club with a drink in your hand or you can book a luxury tent there if you want to spend the night in the romantic Mayan Jungle. 

If you want to skip the accommodation, you can still visit the beach club, where you’ll find enough photo spots to fill an afternoon of snapping around. There’s also a restaurant and a bar there, so you can easily spend half a day relaxing.

WHEN TO VISIT: any time of the day

PRICE: Reservation required during weekends + minimum spend of 50 US$. Free to visit + no minimum spend on weekdays

ADDRESS: Carretera Tulum Boca Paila km 1.8, Zona Hotelera Tulum. Find it on Google Maps here.

11 - Tulum Beach

Beach day in Tulum Mexico
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Tulum Beach accommodation
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This one’s a no-brainer: you can’t visit Tulum without taking some amazing photos on Tulum’s stunning beaches, right? After all, this is what Tulum is all about: turquoise waters, gorgeous white sand plus lots of beach clubs!

RELATED READ: Best Beaches and Beach Clubs in Tulum, Mexico

12 - Dos Ojos Cenote

Dos Ojos Cenote Tulum Mexico
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Spoiler alert: I’ll be talking about plenty of cenotes in this post, my friends! Cenote Dos Ojos is located north of Tulum, around 30 minutes away by car. What makes it so special is the fact that this cenote is made of two different cenotes with a passage connecting them – hence the name “Dos Ojos”, meaning “two eyes”. In fact, Dos Ojos is one of the biggest underwater cave systems in the world!

TIP: The main cenote is bigger and brighter, making it a better photo spot. 

The water here is SO clear and the entire setting is so beautiful, it’ll be absolutely ridiculous to come without a camera! 

WHEN TO VISIT: as early as possible, as it’s really popular among tourists and divers too. I recommend going at 8.30 AM, right when they open

PRICE: 350 MXN (18 US$) entrance fee + 300 MXN (15 US$) photography fee if you’re using a DSLR camera. No fee if you’re taking photos with your phone or a GoPro

RELATED READ: Best Cenotes to Visit in Tulum

13 - Gran Cenote

Gran Cenote Tulum
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Gran Cenote in Tulum Mexico
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Gran Cenote (or Grand Cenote) is the largest and probably the most popular cenote near Tulum and the entire Yucatan Peninsula as well! Gran Cenote has one of the clearest waters I have ever seen and it’s relatively close to Tulum, too – 20 minutes from the beach and 10 minutes from the Pueblo. 

Of course, this is also THE place where everyone goes to take pictures – which means it can get quite crowded. Gran Cenote is also an excellent spot for swimming, snorkelling and diving with fish and turtles too – bonus photo opportunities! 

WHEN TO VISIT: as early as possible; they open at 8 AM
PRICE: 500 MXN (25 US$) per person. Entrance fee includes snorkelling equipment + life vest

NOTE: DSLR cameras are no longer allowed here, so you can only take photos with your phone or GoPro.

14 - I Scream Bar

I Scream Bar Tulum
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I Scream Bar Tulum
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IMPORTANT NOTE: This location is permanently closed, but I Scream Bar in Bacalar is still open. Sadly, it’s 220 km away from Tulum.

I Scream Bar has a really unique design and a beautiful turquoise tuk-tuk right in front of it, so you literally can’t miss it! The tuk-tuk works as an ice cream bar (hence the name) and there are also turquoise car parts ‘hanging’ in the bar itself – it’s something to witness, I promise!

While you’re there, you can also try their vegan and raw vegan ice cream – it’s really delicious. And if you happen to visit at night, you might be pleasantly surprised by the wild parties they organise! They’re open ‘till 12 AM.

WHEN TO VISIT: this is another popular photo spot in Tulum, so it gets crowded really fast. I recommend visiting at 2 PM sharp, right when they open

PRICE: free, but because it’s a bar, I recommend having something from their menu. The ice cream is a great choice!

ADDRESS: Tulum Beach, 77766 Tulum, Quintana Roo, Mexico. Find it on Google Maps here.

15 - ROC Luxe Tulum

Roc Luxe Tulum Instagram
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Told you I’ll be mentioning some other hotel entrances in this article! The entrance at ROC Luxe, a gorgeous beachfront hotel, is a perfect Instagram spot – it’s something out of this world! You simply need to take a look at the photos above, as the design is really hard to put into words… In short, the entrance at ROC Luxe Tulum is a huge white dome with holes in it, with sun rays peeking through aka a perfect little background for getting creative!

WHEN TO VISIT: this place is really not that popular (yet), so you can visit any time of the day, early morning being the best idea. Avoid the early afternoon and late morning because that’s when people are checking in and out of the hotel

PRICE: free

ADDRESS: Carr. Tulum-Boca Paila KM 5.5, Tulum Beach, Zona Hotelera. Find it on Google Maps here.

16 - Cenote Calavera

Cenote Calavera Tulum Mexico 1
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Cenote Calavera in Tulum
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Cenote Calavera, literally translating to “skull sinkhole” is another unique cenote located very close to Tulum. Cenote Calavera consists of three different swimming holes (one bigger and two smaller) and it got its name because these holes resemble two eyes and a mouth – in short, a skull. And if you’ve seen photos of Tulum before, I’m absolutely convinced you’ve stumbled upon this wonderful cenote before!

There’s also a rope string and a ladder on the side that you can use for jumping in the water or as a prop for photos! Plus, you can also scuba dive here.

WHEN TO VISIT: I recommend visiting as early as possible to beat the crowds. The cenote opens at 9 AM

PRICE: entrance fee is 100 MXN (5 US$). 200 MXN (10 US$) for diving

17 - Temazcal ritual

Temazcal in Tulum Mexico
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In case you’re looking for unique things to do in Tulum, here’s my recommendation: a Temazcal ritual. In short, a Temazcal ritual is a Mayan ceremony of purification during which you sit in a traditional, tiny sweat lodge made of stone or wood that looks like a huge pizza oven. A local shaman pours water over the rocks while singing a chant and summoning spirits, and everything happens in complete darkness.

Of course, you won’t be able to take photos inside the temazcal, but you can snap some pretty awesome shots with the sweat lodge itself! Two hotels that do good rituals and that I can recommend are Nomade and Holistika.

18 - SFER IK

Sfer Ik Tulum
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Lot of hotels in Tulum started creating their own museums or art exhibitions to attract more tourists and create more content creation possibilities for us (as is the case with Holistika Art Walk above) – and Azulik Hotel is another one of them!

SKER IK Museion is Azulik’s “contemporary art museum” showcasing international visual artists. They also organise artist residencies, workshops and educational art programs, and everything is thought of with nature in mind, which I think is really cool! Except for their cultural tourism goal, Sfer Ik is an excellent spot for photos as well.

WHEN TO VISIT: any time of the day. They open at 10 AM and they close at 10 PM

PRICE: entrance fee is 10 US$ per person. Photography fee is 100 US$ if you’re using a DSLR or GoPro. Phone camera is free to use

ADDRESS: Next to Azulik Hotel. Carretera Tulum – Punta Allen KM 5, Zona Hotelera. Find it on Google Maps here.

TIP: You’ll need to take your shoes off as you enter the museum – this adds to the entire experience and I’m mentioning it because you might want to plan your outfit beforehand with this in mind! Also, bags bigger than 40×40 cm are not allowed inside the museum, so you might want to leave your beach bag in your hotel room.

19 - Tulum bike ride

How to get to the cenotes
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Renting a bike is the most recommended means of transport while you’re in Tulum – it’s cheap, convenient and it’s what everyone does! Except for practicality, riding a bike from Tulum Town to Tulum Hotel Zone offers plenty of opportunities to stop and snap a unique picture. There are many Instagrammable spots along the beach road – you just need to take your time and use your imagination!

20 - Cenote Taak Bi Ha

Cenote Taak Bi Ha Tulum Mexico
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Yup, here’s another cenote for unique photos. Cenote Taak Bi Ha is said to be one of the most beautiful cenotes in the entire Yucatan. This cave cenote is located only 20 minutes from Tulum and it offers plenty of opportunities for photos, swimming, snorkelling and even diving.

WHEN TO VISIT: I recommend arriving as early as possible in order to beat the crowds; preferably at 8 AM right when they open

PRICE: 350 MXN (18 US$) – it’s one of the most popular cenotes in the area, so it got pricier too

ADDRESS: Taak Bi, Parque Dos Ojos Cenote S/N, Xel-Ha. Find it on Google Maps here.

21 - Boutique shops and street stalls

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Things to do in Tulum boutique stalls
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It’s no secret that Tulum is a place full of awesome shops and boutique stalls selling anything from clothes to furniture, accessories and Mexican handcrafts. You’ll find shops both in Tulum Town and on the beach area, the latter being a bit more expensive. And although Tulum is definitely not the place to shop for cheap, affordable souvenirs and handicrafts, you can still snap a photo or two in front of the street shops!

Some nice shops to check out in Tulum are Pura Vida Tulum, La Pulga Boutique, La Troupe and Wanderlust.

22 - Papaya Playa Project

Papaya Playa Project Tulum
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© Papaya Playa Project
Papaya Playa Project Tulum
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© Papaya Playa Project

Papaya Playa Project is hands-down one of the most Instagram-famous hotels in Tulum. This beachfront hotel has become really popular on social media, mainly because of their jungle wooden huts (“casitas”) that also have a rooftop pool. Imagine just how many photo opportunities you have if you stay here!

And even if you’re not staying here, you can still visit the premises and discover their art installations and unique design. If you have a drone, prepare for some amazing shots from above – it is said to be THE best spot in Tulum for drone footage!

WHEN TO VISIT: I recommend arriving right when they open, at 10 AM.

PRICE: There’s a minimum spend of 1.000 MXN (50 US$) per person on weekdays and 2.000 MXN (100 US$) per person on weekends

ADDRESS: Carr. Tulum-Boca Paila Km 4.5, Tulum Beach, Zona Costera. Find it on Google Maps here.

RELATED READ: Best Places to Eat in Tulum

23 - Chichen Itza

Chichen Itza Mexico
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Last but not least, Chichen Itza is one of those iconic places that you definitely have to visit if you’re in the Yucatan. It’s actually one of the New Seven Wonders of the World and a UNESCO World Heritage Site. This place used to be a Mayan city from 600 AD – yep, it’s that old! 

Besides being a place full of history and archeology importance, it’s also one of my most recommended Instagram spots in Tulum – you just have to! After all, it’s one of the most visited places in all of Mexico.

WHEN TO VISIT: as early in the morning as possible so you can beat the crowds AND the intense heat. They open at 8 AM and I recommend being there around 10 minutes earlier

PRICE: 533 MXN (27.30 US$) as follows: 453 MXN entrance fee + 80 MXN tax, so you’ll have to pay at 2 different booths.

16 Other Tulum Instagram spots:

Tulum Mayan Ruins
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Tulum Temple
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In case you have visited Tulum before or you’re simply looking for some lesser known Tulum Instagram spots, here’s an additional list of places to save:

  • The crooked palm tree on Playa ParaisoPlaya Paraíso is definitely the best public beach in Tulum that you can visit without paying anything. Plus, there’s also a crooked palm tree on this beach that everyone seems to love snapping a picture of! I guess I can safely say that it’s one of the most popular palm trees on Instagram. You can even climb it if you’re adventurous enough! The palm tree is located right in front of El Paraiso Hotel and the best time to go is at sunrise.
  • Tulum Ruins Tulum Ruins are literally a no-brainer spot for pictures, but I’m only adding it here because I think Chichen Itza is way more impressive! Still, Tulum Ruins, also known as Tulum Archaeological Zone, located a bit north of the beaches is still worth adding to your list. Its location on the cliffside with the Caribbean Sea as a background is also a big bonus!
  • Cenote SuyTun – if you’re up for another day trip, Cenote SuyTun looks like something from a SciFi movie. It has a small opening in the ceiling and, if you visit at the right time of the day, the sun will shine just perfectly on the circular platform, creating a surreal setting.
  • Tulum sign at Cerveceria Tulum – Another classic Instagram spot in Tulum, this blue-coloured sign is free to visit. The sign is located at Cerveceria Tulum and you can actually climb inside the “U” letter and strike some poses there.
  • Tulum Jungle Gym – this is a fun, lesser known place where you can take some really funny “The Flintstones”-inspired photos. It’s basically a “gym” on the beach with gym equipment made of wood and stone that you can use as props.
  • Nomade’s restaurants: Macondo and La Popular – Macondo is a pricey vegetarian restaurant with amazing Moroccan design; if dining here is out of your budget, you can simply order a drink and still snap some pictures. La Popular is an outdoor restaurant that also has some pretty woven teepees and everyone loves to snap a picture there!
  • Casa Malca Tulum / Pablo Escobar Mansión – Casa Malca is one of Pablo Escobar’s former mansions, now converted into a luxury hotel. One of the most iconic spots here is definitely the wooden bench and swings surrounded by hundreds of hanging wedding dresses. It’s really unique! No entrance fee, but there’s a minimum spend of 500 MXN (23 US$) at the bar or restaurant so you can take a photo here.
casa malca tulum
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© Casa Malca Tulum
  • Vagalume Tulum Beach Club – although relatively new, Vagalume is becoming one of the most popular beach clubs in Tulum! It has a really Instagrammable decor, with Moroccan vibes – picture lots of rugs, wooden chairs, macrame, a gorgeous pool and more. But the most popular photo spot there has to be the bridge, which is held by a cement hand. You can take pictures at the entrance for free.
  • Azulik Hotel – I mentioned this hotel before when I told you all about Sfer Ik, their contemporary art museum, but now I want to mention that the entirety of this hotel is pretty Instagrammable by itself. They have beautiful restaurants, winding stairs, giant hammocks and more! Also, make sure you don’t miss their restaurant – Azulik Kin Toh Restaurant – stunning!
  • The pink bunny in front of Conestesia Beach Club – Here’s another option for those looking for lesser known Instagrammable places in Tulum! At the entrance of Conestesia you’ll find a huge, pink bunny made of straws. You can basically pose standing in the mouth of the bunny, with its two giant teeth – it’s so cute! Plus, it’s free to take photos here.
  • The blue wings at Plaza Kapen Ha – This is another new photo attraction in Tulum as well. This pair of blue wings in front of Plaza Kapen Ha. And because it’s so new, there aren’t a lot of people that know about this place! There’s also a wooden platform in front of the wings where you can stand for the perfect photo, as well as another mushroom sculpture next to it.
  • Mia Restaurant – this is another restaurant and beach club that has a super nice entrance with a wooden fanned corridor and a cute bird nest made of straws as well!
  • Playa del Carmen – if you’re planning on a more extensive trip around Mexico, make sure you don’t miss Playa del Carmen, there are some pretty awesome photo spots there as well!
  • Coba Mayan RuinsCoba Ruins are a must-see for anyone visiting the Yucatan Peninsula. The ruins are only 1 hour away from Tulum and it’s best to visit them very early in the morning. 
  • Kaan Luum Lagoon – This place is perfect for nature lovers! The lagoon has a beautiful scenery – a mix of turquoise waters, lush vegetation and a gorgeous, traditional wooden boardwalk.

BONUS: My top tips for Tulum + photo tips!

8 Unmissable Things to Do in Tulum, Mexico - Complete Guide & Tips
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Most of the places mentioned in this article are located on the Tulum strip of beaches, which means it’ll be easy to plan your Tulum Itinerary to include them all, especially if you’re biking around. By the way, I strongly recommend selecting your fave spots and creating a coherent itinerary with them in mind, otherwise you might miss some!


If you’ve read the article carefully, you probably understood the golden rule already: try to arrive as early as possible at all the popular spots in Tulum, otherwise you have little chances to snap some Instagram photos without any other tourists in sight.


Obviously, it’s not possible to arrive everywhere at 8 AM, so I recommend you muster up a lot of patience. It’s not uncommon to find long queues of tourists in front of some of these popular Instagrammable places in Tulum. Just wait and you’ll get your shot!


There are lots of places on the beach strip where it’s possible to have no cell reception, which means no internet as well. Make sure you save all your favourite Instagram spots in Tulum in Google Maps and then make sure you can access them later in offline mode.


Some of the places I’ve mentioned in this article are cafes, bars or restaurants that charge no fee to enter the premises. If your only aim of going there is to snap some Instagram pictures, I strongly recommend that you also order something from their menu out of courtesy - at least a bottle of water or coffee to go.


Tulum is such a popular destination that new places are popping up constantly. While you’re making your way around the city or along the hotel zone, make sure to pay attention around you. Who knows, maybe you’ll stumble upon a hidden gem!

Aaand this was my ultra long list of Instagrammable places in Tulum! I’ve actually made two different lists – one that includes MY favourite spots such as the famous “Follow That Dream” sign, Matcha Mama and their smoothie bowls, Cenote Dos Ojos, and more. And then I made a secondary list that includes 16 BONUS Tulum Instagram spots in case you have more time to explore the area such as the Tulum Ruins, Casa Malca, Coba Mayan Ruins, Kaan Luum Lagoon and more! Last but not least, I also offered you my most precious photo tips for visiting Tulum, so I’m sure you now know everything there is to know about this Instagrammable destination.

And remember: make sure to save all your favourite Instagram spots from this list for later and to create a coherent itinerary with them!

In case you need more than just a list of Instagrammable places, I recommend clicking here to find all my articles about Tulum. And here you’ll find all my articles and stories about Mexico in general!




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Guide to the best Instagram spots in Tulum Mexico
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23 Most Instagrammable Places in Tulum Mexico
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